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Who better to assist than the winner of the 2018 CFDA’s Influencer Award, Kim Kardashian, amongst her other sisters (and mother)? It’s pretty handy they’re all related, isn’t it?
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When she’s not using her own face, she’s turning to her family to produce collaborative collections. This likely saves her a lot of money many others would need to budget for third party endorsement, and also eliminates the risk of being caught up in influencer fraud. She is the ultimate influencer, using her own face to exhibit her makeup range. Unlike most beauty and cosmetics companies with a presence on social media, Kylie does not need to turn to others for help when promoting her products. The financial boost that the Kardashians publicity provided her, combined with her fame and beauty has proven a winning marketing formula. As of the time of writing, she has 152m followers on Instagram, ranking her the 7 th most followed person on the channel.Īs a result, Kylie had already established her own brand before creating Kylie Cosmetics. Kylie began to build an enviable following of dedicated fans on multiple social platforms alongside the growth of social media.
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Prior to setting up Kylie Cosmetics, she starred in the hit reality TV show Keeping Up with the Kardashians for nearly a decade of her childhood and teenage life. I get why everyone's annoyed about Kylie Jenner being labelled as self-made, but (much as it pays me to admit it) you have to give her SOME credit for her success? Rob Kardashian literally had all the same opportunities as her and all he did was run a sock company into the groundĪs the youngest member of the wealthy, idolised Kardashian/Jenner clan she has had an unquestionable advantage over competition, of which most other business owners can only dream. Self-made: Having succeeded in life unaided. However, the phrase ‘self-made’ in this context is certainly debatable given her familial circumstances and the terminology sparked controversy online. This came just three years and four months after her company, Kylie Cosmetics, was founded in November 2015.
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